Have you heard of primer, while getting your house painted? A primer is a coating which is applied to walls and ceilings prior to painting. Often, primer quality is ignored, leading to poor painting job despite using expensive paints.

Primer seals the wall surface and helps create a bond that lets paint stick to surface better. This creates a better, long lasting paint finish on the wall. Primer also blocks colours, a must if you are painting a light color over a dark one.

Keeping the importance of primers in mind, VNC announces the launch of its new water-based primer, BESTBUILD MAXPRIME.

BESTBUILD MAXPRIME is a wall primer suitable for priming your plastered wall, ceiling and other masonry works. It is specially formulated to ensure deep penetration and sealing of porous surfaces.

Some of the key features of BESTBUILD MAXPRIME are:
1. Excellent adhesion to masonry substrates
2. Superior inter-coat adhesion
3. Reduced porosity and efflorescence
4. Good opacity
5. High coverage area

BESTBUILD MAXPRIME comes in two variants, MAXPRIME EXTERIOR for priming exterior walls and MAXPRIME INTERIOR for priming internal walls and ceilings. BESTBUILD MAXPRIME works best along with BESTBUILD WALL PUTTY.

For more information about MAXPRIME, WALL PUTTY or other products in the BESTBUILD range of construction chemicals, please visit www.bestbuild.co.in.